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Professional Salesmanship

Good salespeople are the basis for a company’s economic success.
Excellent salespeople are the secret of excellent companies.

The quality of the salesperson shows especially in difficult situations, for instance, handling the client’s “No” or “Too expensive…”.



Good Salespeople:

  • know their product and understand their market
  • actively approach their customers
  • are confident in every situation
  • maintain customer contact

Excellent Salespeople:

  • regard a “No” as a challenge
  • push prices through
  • win new customers
  • make fans of customers

The training topics are diverse – depending on the specific situation of the salesperson. In particular demand are:

  • Tough price negotiations
  • Training for back office
  • Customer acquisition: from the cold telephone number to the hot appointment – acquiring new customers using modern acquisition methods
  • Complaint management: turning complaints into opportunities
  • Successfully make your pitch
  • Effective objection and finalization techniques
  • Successful networking
  • Trade fair training: making a success of the trade fair